Cases in marketing management issues for the 1990s

Cases in marketing management issues for the 1990s

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Manylion Llyfryddiaeth
Prif Awdur: Hinkle, Charles L.
Awduron Eraill: Johnston, Wesley J., Lanigan, Esther F.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Englewood Cliffs, N.J. Prentice-Hall c1992.
Rhifyn:2nd ed.
Pynciau:
Marketing > Management > Case studies.