Cases in marketing management issues for the 1990s

Bibliographic Details
Main Author:	Hinkle, Charles L.
Other Authors:	Johnston, Wesley J., Lanigan, Esther F.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall c1992.
Edition:	2nd ed.
Subjects:	Marketing > Management > Case studies.