Market-share analysis evaluating competitive marketing effectiveness

Bibliographische Detailangaben
1. Verfasser:	Cooper, Lee G. 1944-
Weitere Verfasser:	Nakanishi, Masao
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston Kluwer Academic Publishers c1988.
Schriftenreihe:	International series in quantitative marketing
Schlagworte:	Marketing > Decision making > Mathematical models.