Market response models econometric and time series analysis

Dades bibliogràfiques
Autor principal:	Hanssens, Dominique M.
Altres autors:	Parsons, Leonard J., Schultz, Randall L.
Format:	Llibre
Idioma:	English
Publicat:	Boston Kluwer Academic c1990.
Matèries:	Marketing surveys > Econometric models. Sales forecasting > Econometric models. Time-series analysis.