BRANDMAPS the competitive marketing strategy game

BRANDMAPS the competitive marketing strategy game

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Bibliographic Details
Main Author: Chapman, Randall G.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice Hall c1988.
Subjects:
00 > BRANDMAPS.
BRANDMAPS (Computer program).
Marketing > Computer simulation.
Marketing > Data processing.
Product management > Computer simulation.
Product management > Data processing.