BRANDMAPS the competitive marketing strategy game

BRANDMAPS the competitive marketing strategy game

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מידע ביבליוגרפי
מחבר ראשי: Chapman, Randall G.
פורמט: ספר
שפה:English
יצא לאור: Englewood Cliffs, N.J. Prentice Hall c1988.
נושאים:
00 > BRANDMAPS.
BRANDMAPS (Computer program).
Marketing > Computer simulation.
Marketing > Data processing.
Product management > Computer simulation.
Product management > Data processing.