BRANDMAPS the competitive marketing strategy game

BRANDMAPS the competitive marketing strategy game

Mostra tutte le versioni (4)
Dettagli Bibliografici
Autore principale: Chapman, Randall G.
Natura: Libro
Lingua:English
Pubblicazione: Englewood Cliffs, N.J. Prentice Hall c1988.
Soggetti:
00 > BRANDMAPS.
BRANDMAPS (Computer program).
Marketing > Computer simulation.
Marketing > Data processing.
Product management > Computer simulation.
Product management > Data processing.