Cita APA (7th ed.)

Chapman, R. G. (1988). BRANDMAPS: The competitive marketing strategy game. Prentice Hall.

Cita Chicago (17th ed.)

Chapman, Randall G. BRANDMAPS: The Competitive Marketing Strategy Game. Englewood Cliffs, N.J: Prentice Hall, 1988.

Cita MLA (9th ed.)

Chapman, Randall G. BRANDMAPS: The Competitive Marketing Strategy Game. Prentice Hall, 1988.