Classic failures in product marketing : marketing principles violations and how to avoid them

Classic failures in product marketing : marketing principles violations and how to avoid them

Bibliographic Details
Main Author: Hendon, Donald W.
Resource Type: Book
Language:English
Published: Wesport, Conn. Quorum Books c1989
Subjects:
Business failures > United States.
I. Title.
Marketing > United States.
New products > United States.
Product management > United States.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-26119 HF5415.15 H45 Regular Circulation On-Shelf