Consumer behavior : implications for marketing strategy Del I. Hawkins, Roger J. Blest, Kenneth A. Coney%.

Consumer behavior : implications for marketing strategy Del I. Hawkins, Roger J. Blest, Kenneth A. Coney%.

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Bibliographic Details
Main Author: Hawkins, Del I.
Format: Book
Language:English
Published: Plano, Tex. Business Pub. 1986.
Edition:3d ed.
Subjects:
Consumers.