Cases in consumer behavior

Cases in consumer behavior

Xehetasun bibliografikoak
Egile nagusia: Debruicker, F. Stewart
Formatua: Liburua
Hizkuntza:English
Argitaratua: Englewood Cliffs, N.J. Prentice-Hall c1986.
Gaiak:
Consumer > Case studies.
Marketing research > Case studies.
Motivation research (Marketing) > Case studies.