Cases in marketing research by F. Stewart DeBruicker

This is a casebook about marketing decision makers and their marketing research suppliers.

Bibliographic Details

Main Authors:	DeBruicker, F. Stewart, Reibstein, David J.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall c1983
Subjects:	I. Title. Marketing research > Case studies.