APA (7th ed.) Citation

Buzzell, R. D. (1987). The PIMS principles: Linking strategy to performance / Robert D. Buzzell, Bradley T. Gale. Free Press.

Chicago Style (17th ed.) Citation

Buzzell, Robert Dow. The PIMS Principles: Linking Strategy to Performance / Robert D. Buzzell, Bradley T. Gale. New York: Free Press, 1987.

MLA (9th ed.) Citation

Buzzell, Robert Dow. The PIMS Principles: Linking Strategy to Performance / Robert D. Buzzell, Bradley T. Gale. Free Press, 1987.