The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale

The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale

Bibliographic Details
Main Author: Buzzell, Robert Dow, 1933-
Format: Book
Language:English
Published: New York Free Press c1987
Subjects:
I. Title.
Marketing > Management.
Strategic planning.