Industrial marketing management : a strategic view of business markets / Michael D. Hutt, Thomas W. Speh

Industrial marketing management : a strategic view of business markets / Michael D. Hutt, Thomas W. Speh

Détails bibliographiques
Auteur principal: Hutt, Michael D.
Format: Livre
Langue:English
Publié: Chicago Dryden Press c1985
Édition:2nd ed.
Sujets:
I. Title.
Marketing management.