Marketing decision making : a model-building approach

Marketing decision making : a model-building approach

Detalhes bibliográficos
Autor principal: Lilien, Gary L.
Outros Autores: Kotler, Philip : Marketing decision making
Formato: Livro
Idioma:English
Publicado em: New York Harper & Row c1983
Assuntos:
Marketing > Decision-making > Mathematical models.