Marketing decisions for new and mature products : planning, development and control / Robert D. Hisrich and Michael P. Peters

Bibliographic Details
Main Author: Hisrich, Robert D.
Resource Type: Book
Published: New York Macmillan c1991

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-22811 HF5415.153 H57 Regular Circulation On-Shelf