Marketing a new product its planning, development and control

Bibliographic Details
Main Author: Hisrich, Robert D.
Resource Type: Book
Published: Menlo Park, Calif. Benjamin/Cummings Pub. c1978/.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-22076 HD 69 N4 H57 Regular Circulation On-Shelf