Marketing research : meaning, measurement, and method : a TEXT with CASES / Donald S. Tull, Del I. Hawkins

Marketing research : meaning, measurement, and method : a TEXT with CASES / Donald S. Tull, Del I. Hawkins

書目詳細資料
主要作者: Tull, Donald S.
格式: 圖書
語言:English
出版: New York Macmillan c1976
主題:
I. Hawkins, Del I., joint auth.
II. Title.
Marketing research.