Marketing research : meaning, measurement, and method : a TEXT with CASES / Donald S. Tull, Del I. Hawkins

Détails bibliographiques
Auteur principal:	Tull, Donald S.
Format:	Livre
Langue:	English
Publié:	New York Macmillan c1976
Sujets:	I. Hawkins, Del I., joint auth. II. Title. Marketing research.