Marketing research : meaning, measurement, and method : a TEXT with CASES / Donald S. Tull, Del I. Hawkins

Marketing research : meaning, measurement, and method : a TEXT with CASES / Donald S. Tull, Del I. Hawkins

Bibliographic Details
Main Author: Tull, Donald S.
Format: Book
Language:English
Published: New York Macmillan c1976
Subjects:
I. Hawkins, Del I., joint auth.
II. Title.
Marketing research.