Marketing research : meaning, measurement, and method : a TEXT with CASES / Donald S. Tull, Del I. Hawkins

Marketing research : meaning, measurement, and method : a TEXT with CASES / Donald S. Tull, Del I. Hawkins

Bibliographische Detailangaben
1. Verfasser: Tull, Donald S.
Format: Buch
Sprache:English
Veröffentlicht: New York Macmillan c1976
Schlagworte:
I. Hawkins, Del I., joint auth.
II. Title.
Marketing research.