APA (7th ed.) Citation

Tull, D. S. (1976). Marketing research: Meaning, measurement, and method : a TEXT with CASES / Donald S. Tull, Del I. Hawkins. Macmillan.

Chicago Style (17th ed.) Citation

Tull, Donald S. Marketing Research: Meaning, Measurement, and Method : A TEXT with CASES / Donald S. Tull, Del I. Hawkins. New York: Macmillan, 1976.

MLA (9th ed.) Citation

Tull, Donald S. Marketing Research: Meaning, Measurement, and Method : A TEXT with CASES / Donald S. Tull, Del I. Hawkins. Macmillan, 1976.