Marketing information systems / K. H. Schaffir [and] H. George Trentin

Detalles Bibliográficos
Autor principal:	Schaffir, Kurt H.
Formato:	Libro
Lenguaje:	English
Publicado:	[New York] AMACOM [c1973
Materias:	I. Trentin, H. George, joint auth. Management information systems. Marketing. Marketing management.