Getting partnering right how market leaders are creating long-term competitive advantage

Getting partnering right how market leaders are creating long-term competitive advantage

מידע ביבליוגרפי
מחבר ראשי: Rackham, Neil
מחברים אחרים: Friedman, Lawrence, Ruff, Richard
פורמט: ספר
שפה:English
יצא לאור: New York McGraw-Hill c1996.
נושאים:
Strategic alliances (Business).
Partnership.
Interorganizational relations.
Competition.