Getting partnering right how market leaders are creating long-term competitive advantage

Getting partnering right how market leaders are creating long-term competitive advantage

Bibliografiset tiedot
Päätekijä: Rackham, Neil
Muut tekijät: Friedman, Lawrence, Ruff, Richard
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: New York McGraw-Hill c1996.
Aiheet:
Strategic alliances (Business).
Partnership.
Interorganizational relations.
Competition.