Getting partnering right how market leaders are creating long-term competitive advantage

Getting partnering right how market leaders are creating long-term competitive advantage

Xehetasun bibliografikoak
Egile nagusia: Rackham, Neil
Beste egile batzuk: Friedman, Lawrence, Ruff, Richard
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York McGraw-Hill c1996.
Gaiak:
Strategic alliances (Business).
Partnership.
Interorganizational relations.
Competition.