Getting partnering right how market leaders are creating long-term competitive advantage

Detalles Bibliográficos
Autor principal:	Rackham, Neil
Otros Autores:	Friedman, Lawrence, Ruff, Richard
Formato:	Libro
Lenguaje:	English
Publicado:	New York McGraw-Hill c1996.
Materias:	Strategic alliances (Business). Partnership. Interorganizational relations. Competition.