Getting partnering right how market leaders are creating long-term competitive advantage

Bibliographische Detailangaben
1. Verfasser:	Rackham, Neil
Weitere Verfasser:	Friedman, Lawrence, Ruff, Richard
Format:	Buch
Sprache:	English
Veröffentlicht:	New York McGraw-Hill c1996.
Schlagworte:	Strategic alliances (Business). Partnership. Interorganizational relations. Competition.