Getting partnering right how market leaders are creating long-term competitive advantage

Getting partnering right how market leaders are creating long-term competitive advantage

Manylion Llyfryddiaeth
Prif Awdur: Rackham, Neil
Awduron Eraill: Friedman, Lawrence, Ruff, Richard
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York McGraw-Hill c1996.
Pynciau:
Strategic alliances (Business).
Partnership.
Interorganizational relations.
Competition.