Getting partnering right how market leaders are creating long-term competitive advantage

Getting partnering right how market leaders are creating long-term competitive advantage

Podrobná bibliografie
Hlavní autor: Rackham, Neil
Další autoři: Friedman, Lawrence, Ruff, Richard
Médium: Kniha
Jazyk:English
Vydáno: New York McGraw-Hill c1996.
Témata:
Strategic alliances (Business).
Partnership.
Interorganizational relations.
Competition.