Getting partnering right how market leaders are creating long-term competitive advantage

Getting partnering right how market leaders are creating long-term competitive advantage

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Rackham, Neil
مؤلفون آخرون: Friedman, Lawrence, Ruff, Richard
التنسيق: كتاب
اللغة:English
منشور في: New York McGraw-Hill c1996.
الموضوعات:
Strategic alliances (Business).
Partnership.
Interorganizational relations.
Competition.