Models of buyer behavior : conceptual, quantitative, and empirical

Models of buyer behavior : conceptual, quantitative, and empirical

Dades bibliogràfiques
Autor principal: Sheth, Jagdish N.
Format: Llibre
Idioma:English
Publicat: New York Harper & Row c1974
Matèries:
Consumers > Addresses, essays, lectures.
Consumers > Mathematical models > Addresses, essays, lectures.
I. Title.
Market segmentation > Addresses, essays, lectures.