Models of buyer behavior : conceptual, quantitative, and empirical

Models of buyer behavior : conceptual, quantitative, and empirical

Detalles Bibliográficos
Autor Principal: Sheth, Jagdish N.
Formato: Libro
Idioma:English
Publicado: New York Harper & Row c1974
Subjects:
Consumers > Addresses, essays, lectures.
Consumers > Mathematical models > Addresses, essays, lectures.
I. Title.
Market segmentation > Addresses, essays, lectures.