Evaluating marketing change; an application of systems theory

Detalles Bibliográficos
Autor Principal:	Griggs, John E.
Formato:	Libro
Idioma:	English
Publicado:	East Lansing, Inst. for International Bus. and Econ. Dev. Studies Michigan State University 1970
Subjects:	I. Michigan. State University, East Lansing. Inst. for International Business and Economic Development Studies. II. Title. Marketing > Mathematical models.