APA (7th ed.) Citation

Griggs, J. E. (1970). Evaluating marketing change; an application of systems theory. Michigan State University.

Chicago Style (17th ed.) Citation

Griggs, John E. Evaluating Marketing Change; an Application of Systems Theory. East Lansing, Inst. for International Bus. and Econ. Dev. Studies: Michigan State University, 1970.

MLA (9th ed.) Citation

Griggs, John E. Evaluating Marketing Change; an Application of Systems Theory. Michigan State University, 1970.