Behavioral science, foundations of consumer behavior

书目详细资料
主要作者:	Cohen, Joel B., ed
格式:	图书
语言:	English
出版:	New York Free Press [c1972]
主题:	Attitude (Psychology) > Addresses, essays, lectures. Consumers > Addresses, essays, lectures. I. Title. Motivation research (Marketing) > Addresses, essays, lectures.