Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

書誌詳細
第一著者: Cohen, Joel B., ed
フォーマット: 図書
言語:English
出版事項: New York Free Press [c1972]
主題:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.