Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

Detalles Bibliográficos
Autor principal: Cohen, Joel B., ed
Formato: Libro
Lenguaje:English
Publicado: New York Free Press [c1972]
Materias:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.