Behavioral science, foundations of consumer behavior

Podrobná bibliografie
Hlavní autor:	Cohen, Joel B., ed
Médium:	Kniha
Jazyk:	English
Vydáno:	New York Free Press [c1972]
Témata:	Attitude (Psychology) > Addresses, essays, lectures. Consumers > Addresses, essays, lectures. I. Title. Motivation research (Marketing) > Addresses, essays, lectures.