Cohen, J. B. (1972). Behavioral science, foundations of consumer behavior. Free Press.
Lua i Stíl Chicago (17ú heag.)Cohen, Joel B. Behavioral Science, Foundations of Consumer Behavior. New York: Free Press, 1972.
Lua MLA (9ú heag.)Cohen, Joel B. Behavioral Science, Foundations of Consumer Behavior. Free Press, 1972.
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