Cita APA (7th ed.)

Cohen, J. B. (1972). Behavioral science, foundations of consumer behavior. Free Press.

Cita Chicago (17th ed.)

Cohen, Joel B. Behavioral Science, Foundations of Consumer Behavior. New York: Free Press, 1972.

Cita MLA (9th ed.)

Cohen, Joel B. Behavioral Science, Foundations of Consumer Behavior. Free Press, 1972.