Perspectives in consumer behavior

Detalles Bibliográficos
Autor principal:	Kassarjian, Harold H.
Formato:	Libro
Lenguaje:	English
Publicado:	[Glenview, Ill.] Scott, Foresman [c1968]
Materias:	Consumers > Addresses, essays, lectures. I. Robertson, Thomas S., joint auth. II. Title. Motivation research (Marketing) > Addresses, essays, lectures.