Perspectives in consumer behavior

Bibliographische Detailangaben
1. Verfasser:	Kassarjian, Harold H.
Format:	Buch
Sprache:	English
Veröffentlicht:	[Glenview, Ill.] Scott, Foresman [c1968]
Schlagworte:	Consumers > Addresses, essays, lectures. I. Robertson, Thomas S., joint auth. II. Title. Motivation research (Marketing) > Addresses, essays, lectures.