Advertising measurement and decision making

Detalles Bibliográficos
Autor Principal:	Robinson, Patrick J.
Outros autores:	Dalbey, Homer M., Gross, Irwin, Wind, Yoram
Formato:	Libro
Idioma:	English
Publicado:	Boston Allyn & Bacon [c1968].
Subjects:	Advertising. Decision-making. Marketing > Management.