Advertising measurement and decision making

Advertising measurement and decision making

書誌詳細
第一著者: Robinson, Patrick J.
その他の著者: Dalbey, Homer M., Gross, Irwin, Wind, Yoram
フォーマット: 図書
言語:English
出版事項: Boston Allyn & Bacon [c1968].
主題:
Advertising.
Decision-making.
Marketing > Management.