APA (7th ed.) Citation

Robinson, P. J., Dalbey, H. M., Gross, I., & Wind, Y. (1968). Advertising measurement and decision making. Allyn & Bacon.

Chicago Style (17th ed.) Citation

Robinson, Patrick J., Homer M. Dalbey, Irwin Gross, and Yoram Wind. Advertising Measurement and Decision Making. Boston: Allyn & Bacon, 1968.

MLA (9th ed.) Citation

Robinson, Patrick J., et al. Advertising Measurement and Decision Making. Allyn & Bacon, 1968.