APA-referens (7:e uppl.)

Robinson, P. J., Dalbey, H. M., Gross, I., & Wind, Y. (1968). Advertising measurement and decision making. Allyn & Bacon.

Chicago-referens (17:e uppl.)

Robinson, Patrick J., Homer M. Dalbey, Irwin Gross, och Yoram Wind. Advertising Measurement and Decision Making. Boston: Allyn & Bacon, 1968.

MLA-referens (9:e uppl.)

Robinson, Patrick J., et al. Advertising Measurement and Decision Making. Allyn & Bacon, 1968.