Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Detalhes bibliográficos
Autor principal: Engel, James F., ed
Formato: Livro
Idioma:English
Publicado em: Homewood, Ill. Irwin [c1968]
Assuntos:
Consumers > U. S. > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.