Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Détails bibliographiques
Auteur principal: Engel, James F., ed
Format: Livre
Langue:English
Publié: Homewood, Ill. Irwin [c1968]
Sujets:
Consumers > U. S. > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.