Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Manylion Llyfryddiaeth
Prif Awdur: Engel, James F., ed
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Homewood, Ill. Irwin [c1968]
Pynciau:
Consumers > U. S. > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.