Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

书目详细资料
主要作者: Smith, Samuel Van Dyke, comp
格式: 图书
语言:English
出版: Boston Houghton Mifflin [c1968]
主题:
I. Title.
Marketing management.
Marketing research.